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SEO - An inconvenient truth

sEOSearch Engine Optimisation (SEO) is the activity of increasing visibility of a website by improving search engine rankings. Traffic should be directed to websites to try and obtain high-ranking placements in the results of search engines, such as Google and Yahoo. This only includes unpaid results.

Despite the buzz in the industry about search rankings, there has been a phenomenal shift in how Google ranks a website on their search results. For most this has caused immense frustration, whilst for others who have seen the proverbial light, it has provided endless opportunities and benefits.


Why your website matters

websiteA website is not only a requirement, it is a necessity. In the race to master new tools and techniques for social media, companies tend to forget about the central and most important online presence; the website. The Information Age, also referred to as the Digital Age, is characterised by the shift from traditional industry to an economy based on information computerisation. This shift caused an internet revolution and as a result also shifted industry trends and customer expectations, amongst other things.

Consumers expect companies to not only have an online presence, but to adapt and change their presence to suit their needs. Why have online networks and social media profiles if it bears no value to the company or its stakeholders? All communication efforts need to be re-evaluated, adjusted and aligned to uniform both the business' objectives and the customers' needs in real-time.


Five subtle but effective digital marketing strategies

The buzz phrase in digital marketing has been “content is king” over the past few years. As entrepreneurs, we all know the only constant in our world is change. And with that, content marketing is evolving. Most content is creating noise and assaulting our senses as consumers. It is time to maximize our efforts, simplify and build content that engages, acquires and converts.

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