Welcome to MS-CC


Measuring digital communication

Digital communication has transformed the way we communicate and interact with our stakeholders. It gives us the means to share our goals, news, products and services in real-time to the whole world.

We can now publish presentations, videos, images and many more digital communication tools across a vast selection of digital platforms. Reaching our target markets with the right information at the right time has become easier and easier.


Why your competitors steal your clients

The saying “it is five times more expensive to acquire a new customer than to retain an existing one” rings true, especially when considering that companies spent an average of 10.2% of their revenue on marketing in 2014 (Gartner). However, it requires much more than merely spending 10% of your revenue on handing out flyers and placing copy-and-paste advertisements in your local newspaper. Due to the lack of budget, small to medium-sized firms have to invest more resources, such as manpower, to achieve its marketing goals. Here is how your competition might be ahead of you:


SEO - An inconvenient truth

sEOSearch Engine Optimisation (SEO) is the activity of increasing visibility of a website by improving search engine rankings. Traffic should be directed to websites to try and obtain high-ranking placements in the results of search engines, such as Google and Yahoo. This only includes unpaid results.

Despite the buzz in the industry about search rankings, there has been a phenomenal shift in how Google ranks a website on their search results. For most this has caused immense frustration, whilst for others who have seen the proverbial light, it has provided endless opportunities and benefits.

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Global Alliance
PR Daily
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